Google Ads FAQs
Honest answers to the questions small business owners ask us most about Google Ads management, budgets, results, and pricing.
22 questions answeredGetting Started
Most small businesses see strong results with an ad spend of between £300 and £1,000 per month, depending on industry and location. Your ideal budget depends on how competitive your keywords are and how many leads you need. We analyse your market and recommend a budget that makes sense before you spend a penny.
Most clients start receiving enquiries within 2 to 4 weeks of launching their campaigns. Unlike SEO, Google Ads delivers traffic as soon as your ads go live. The first few weeks involve testing and optimisation, so performance typically improves further over the first 90 days.
Yes, you need a website or landing page for most Google Ads campaign types. Your ads need somewhere to send visitors when they click, and a well-designed landing page significantly improves your conversion rate. If you do not have a website yet, we can build one for you.
Google Ads is right for your business if your customers search online for the services you offer. It works especially well for tradesmen, local service businesses, and any company where a single new customer is worth more than the cost to acquire them. We offer a free ads review to help you decide.
There is no minimum ad spend set by Google, but we recommend at least £300 per month in ad spend to generate meaningful results. Below that level, your ads may not show frequently enough to collect useful data or deliver consistent leads.
Getting started is simple - just get in touch for a free, no-obligation ads review. We look at your business, your competitors, and your target area, then recommend a strategy and budget. Once you approve, we can have your campaigns live within 5 to 7 working days.
How Google Ads Works
Google Ads are paid listings that appear instantly at the top of search results, while SEO improves your organic rankings over time without paying per click. Ads deliver immediate traffic but stop when your budget runs out, whereas SEO builds lasting visibility. Many businesses benefit from running both together.
Google Ads targeting lets you show your ads to specific people based on what they search for, where they are located, and when they are online. We set geographic targeting to your service area, choose keywords that match what your ideal customers search, and schedule ads during your business hours. This ensures your budget is only spent reaching people who are likely to become customers.
Quality score is Google's rating of the relevance and quality of your ads, keywords, and landing pages on a scale of 1 to 10. A higher quality score means you pay less per click and your ads appear in better positions. We continuously optimise your ad copy, keywords, and landing pages to keep your quality scores as high as possible.
We choose keywords by researching what your potential customers actually type into Google when looking for your services. This involves analysing search volumes, competition levels, cost per click, and commercial intent. We also add negative keywords to block irrelevant searches and protect your budget from wasted spend.
We run Search, Display, and Local Services campaigns depending on your goals and industry. Search campaigns target people actively searching for your services, Display campaigns build brand awareness across partner websites, and Local Services ads appear with a Google Guaranteed badge. We recommend the best mix based on your business type and budget.
Management and Reporting
Yes, you have full visibility into every penny of your ad spend. Your monthly report includes a complete breakdown of clicks, costs, conversions, and which keywords drove results. You also have 24/7 access to your own Google Ads account to check performance at any time.
We optimise campaigns on an ongoing basis throughout the month, not just at reporting time. This includes adjusting bids, pausing underperforming keywords, testing new ad copy, and refining targeting. Continuous optimisation is what separates professionally managed campaigns from set-and-forget accounts.
You receive a clear monthly report covering clicks, impressions, cost per click, conversions, and return on investment. Reports are written in plain English with a summary of what we did, what worked, and what we plan to improve next month. We are also available by phone or email if you have questions between reports.
Yes, you own your Google Ads account and all the data within it - 100 percent. We manage it on your behalf, but the account, campaign history, and conversion data belong entirely to you. If you ever leave, the account stays with you.
Your campaigns remain in your Google Ads account exactly as they are if you cancel. You can pause them, continue running them yourself, or hand them to another agency. We never hold accounts hostage or delete campaign data when a client leaves.
We track return on investment using conversion tracking for phone calls, form submissions, and other enquiry actions on your website. Every lead is traced back to the exact keyword and ad that generated it, so you know which campaigns are delivering real business. This data drives our optimisation decisions each month.
Contracts and Pricing
No, we do not lock you into long-term contracts. Our Google Ads management runs on a rolling monthly basis, and you can cancel with 30 days notice. We believe in earning your business every month through results, not tying you in with paperwork.
Our Google Ads management starts from £150+VAT per month. This covers campaign setup, ongoing optimisation, keyword management, ad copy writing, and monthly reporting. The exact fee depends on the complexity and size of your campaigns.
Yes, your ad spend and management fee are completely separate. The management fee covers our work managing your campaigns, while the ad spend goes directly to Google through your own account. This means you have full control and transparency over both costs.
Yes, you can pause your Google Ads campaigns at any time. Some businesses pause during quiet periods or holidays to manage costs. When you are ready to restart, we reactivate your campaigns and resume optimisation without any setup fees.
We can set up a new Google Ads campaign within 5 to 7 working days from approval. This includes keyword research, ad copy writing, targeting setup, conversion tracking, and landing page review. Rush setups can be arranged if you need to launch sooner.
Other FAQs
Ready to Start Advertising?
Get in touch for a free Google Ads review. We will look at your business, your competitors, and your area, then tell you exactly what to expect - no sales pitch, no obligation.
