Display Advertising That Builds Brand Awareness and Drives Action
Visual banner ads across Google's Display Network reaching millions of websites. Build brand awareness, retarget past visitors, and generate leads with professionally managed display campaigns.
Why You're Losing Customers
Prospects Forget About You After Visiting
97% of website visitors leave without converting on their first visit. Without retargeting, those potential customers move on to a competitor and never come back.
Your Brand Isn't Visible Enough
If your business only appears when someone searches for you, you're missing the vast majority of your potential market. Display ads keep your brand in front of people as they browse the web.
Only Reaching People Actively Searching
Search ads are great, but they only reach people who already know what they want. Display advertising lets you reach potential customers earlier in their buying journey - before they even start searching.
How It Works - 3 Simple Steps
We Plan Your Strategy
We identify your ideal audience, choose the right placements, and map out a display strategy that aligns with your business goals - whether that's brand awareness, retargeting, or lead generation.
We Design and Launch
Our team creates eye-catching banner ads in all required sizes, sets up audience targeting, and launches your campaigns across Google's Display Network of over 2 million websites.
We Optimise Performance
We monitor placements, exclude low-quality sites, test new creative variations, and adjust targeting to continuously improve your click-through rate and cost per conversion.
Everything Included in Your Display Advertising
Custom Banner Design
Professional banner ads designed in all standard sizes for desktop and mobile. We create visuals that match your brand and are built to drive clicks.
Audience Targeting
We target your ideal customers based on demographics, interests, browsing behaviour, and intent signals. Your ads only show to people who are likely to become customers.
Retargeting / Remarketing
We bring back visitors who left your website without converting. Your ads follow them across the web, keeping your business top of mind until they're ready to buy.
Placement Selection
We choose high-quality websites and apps where your ads appear, and exclude low-quality placements that waste budget. Your brand only shows in the right context.
A/B Testing
We continuously test different banner designs, headlines, and calls-to-action to find the combinations that drive the most clicks and conversions at the lowest cost.
Performance Reporting
Monthly reports covering impressions, clicks, conversions, and cost per acquisition. You'll see exactly which audiences and placements are delivering the best results.
Frequently Asked Questions
Display advertising uses visual banner ads that appear on websites, apps, and Gmail across Google's Display Network of over 2 million sites. Unlike search ads that show when someone types a query, display ads reach people as they browse the web - making them ideal for brand awareness, retargeting, and reaching new audiences.
Retargeting shows your ads to people who have already visited your website but didn't convert. A small piece of tracking code on your site lets Google show your banner ads to those visitors as they browse other websites. It's one of the most cost-effective forms of advertising because you're targeting people who already know your brand.
Yes, banner design is included in your display advertising package. We create professional, on-brand banners in all required sizes for desktop and mobile. We also use responsive display ads that automatically adjust to fit different placements for maximum reach.
Display ads typically have a lower cost per click than search ads, often between £0.20 and £1.50 depending on your industry and targeting. Your total budget depends on your goals and audience size. We'll recommend a budget during your free consultation.
Yes, display and search ads work best together. Search ads capture people actively looking for your services, while display ads build awareness and retarget visitors who didn't convert. Combining both as part of a wider Google Ads strategy typically improves overall conversion rates.
Get Your Free Quote
Tell us about your business and we'll show you how display advertising can build your brand and bring back lost visitors as part of your Google Ads strategy.
