YouTube Ads That Reach Your Ideal Customers with Video
Video advertising on the world's second-largest search engine. Skippable ads, bumper ads, and discovery ads to build awareness, engage your audience, and drive leads for your business.
Why You Need Video Advertising
Missing the Video Advertising Opportunity
YouTube has over 2 billion monthly users and is the UK's second most-visited website. If you're not advertising there, you're leaving a massive audience untapped while your competitors take advantage.
Competitors Using Video to Win Customers
Businesses that use video advertising build stronger brand recognition and trust. If your competitors are running YouTube ads and you're not, they're shaping how potential customers perceive your market.
Text Ads Losing Effectiveness
People scroll past text ads without a second thought. Video captures attention in a way that text and static images simply cannot - viewers retain 95% of a message when they watch it on video compared to 10% when reading it.
How It Works - 3 Simple Steps
We Plan Your Video Strategy
We identify your target audience, select the right ad formats, and plan a YouTube strategy that aligns with your business goals - whether that's brand awareness, lead generation, or driving website traffic.
We Set Up and Launch
We configure your campaigns with precise audience targeting, set up conversion tracking, choose optimal bidding strategies, and launch your video ads to start reaching potential customers immediately.
We Optimise and Report
We analyse view rates, audience engagement, and conversions to continuously improve performance. Monthly reports show you exactly how your video ads are performing and what we're doing to improve them.
Everything Included in Your YouTube Ads
Video Ad Strategy
We develop a tailored YouTube strategy based on your audience, goals, and budget. From awareness campaigns to direct-response ads, we choose the approach that will deliver the best results for your business.
Campaign Setup
Full campaign configuration including ad groups, targeting settings, bid strategies, and conversion tracking. We structure everything for maximum performance from day one.
Audience Targeting
We target viewers based on demographics, interests, search history, and custom intent audiences. Your video ads reach people who are most likely to become customers.
Ad Format Selection
We select the right mix of ad formats for your goals - skippable in-stream ads, non-skippable bumper ads, discovery ads, or a combination. Each format serves a different purpose in your marketing funnel.
Performance Tracking
We track views, view rate, click-through rate, conversions, and cost per action. Full visibility into how your video ads are performing and driving real business results.
Budget Optimisation
We continuously adjust bids and allocate budget towards the audiences and placements delivering the best return. No wasted spend on viewers who aren't engaging with your ads.
Frequently Asked Questions
Yes, you'll need video content to run YouTube ads. If you don't have any, we can advise on what type of video works best for your goals and connect you with video production partners. Even a simple, well-produced 30-second video can deliver strong results.
There are several formats available. Skippable in-stream ads play before or during a video and can be skipped after 5 seconds. Bumper ads are 6-second non-skippable ads ideal for brand awareness. Discovery ads appear in YouTube search results and recommended videos. We'll recommend the best mix for your goals.
YouTube ads typically cost between £0.01 and £0.10 per view, making them one of the most affordable ways to reach a large audience with video. With skippable ads, you only pay when someone watches 30 seconds or more (or the full ad if it's shorter). We'll recommend a budget based on your audience size and goals.
Yes, YouTube ads can drive measurable leads and sales when properly set up with conversion tracking. While they're excellent for brand awareness, action-focused formats like TrueView for Action ads include call-to-action overlays that drive viewers directly to your website or landing page.
We use multiple targeting methods including demographics, interests, life events, custom intent audiences (based on what people search for on Google), and remarketing lists. We can also target specific YouTube channels and videos relevant to your market. This ensures your ads are seen by people most likely to become customers.
Get Your Free Quote
Tell us about your business and we'll show you how YouTube advertising can reach new customers as part of your Google Ads strategy.
