Google Ads for Solicitors - Get Leads the Day You Go Live
When someone needs conveyancing, they Google it. Google Ads puts you at the very top - above every competitor - the moment someone in your area searches for a solicitor.
Why Solicitors Are Losing Customers Online
And How to Fix It
High-Intent Searches = Immediate Leads You're Missing
When someone needs a solicitor urgently, they don't browse - they Google "solicitor near me" and call the first result. If you're not running ads, that lead is gone in seconds.
Competitors Are Already Running Ads
Search "solicitor" in your area right now. See those ads at the top? Those are your competitors paying to take your customers. Every day you wait, they get stronger and you fall further behind.
DIY Google Ads Wastes Budget
Setting up Google Ads without experience is like throwing money into a bonfire. Wrong keywords, no negative keywords, broad match disasters - we've seen solicitors waste thousands on clicks that never convert.
Directory Leads Are Shared - These Are Yours Alone
Directories send the same lead to multiple solicitors. With Google Ads, when someone calls your ad, that lead is exclusively yours. No competition, no price wars, no race to respond first.
What Your Google Ads Campaign Includes
Targeted Keyword Campaigns
We target the keywords that bring in the highest-value leads: "solicitor near me", "solicitor services", and more specific terms for conveyancing, family law, wills and probate, and commercial law - people actively looking to buy.
Call-Only Campaigns
When people need a solicitor, many prefer to call. We set up call-only ads that dial your number with one tap - straight from the search results.
Negative Keyword Filtering
We block irrelevant searches like "solicitor salary", "solicitor courses", and "DIY" queries so you never pay for clicks that will never become customers.
Local Radius Targeting
Your ads only show to people within your service area. No wasted spend on clicks from customers you can't reach. We target the exact towns and postcodes you cover.
Conversion Tracking
Every phone call, every form submission, every lead is tracked. You'll know exactly how many jobs your Google Ads are generating and what your cost per lead is.
Monthly Reporting
A clear, jargon-free monthly report showing your clicks, calls, cost per lead, and return on investment. No confusing spreadsheets - just the numbers that matter.
Every Month Without Google Ads Costs You Thousands
Let's do the maths. If your average case is worth £2,000 and you're missing just 4 enquiries a month that go to competitors running ads - that's £8,000 in lost revenue every single month.
Transparent Pricing - No Hidden Fees
Google Ads for Solicitors
One case covers your entire monthly management fee and then some. Most solicitors see 5–10x return on their ad spend.
Questions Solicitors Ask Us
Our management fee starts from £150+VAT per month. Your ad budget is separate and entirely up to you - most solicitors start with £300–£500/month. You're in full control and can increase or decrease your budget at any time.
Almost immediately. Unlike SEO which takes months, Google Ads can start generating calls and enquiries within hours of going live. Most solicitors get their first lead within the first 48 hours.
Yes, and this is where Google Ads really shines for plumbers. We target high-intent emergency keywords like "solicitor near me", "solicitor services", and "conveyancing". These are people who need a plumber right now and will call the first number they see.
We recommend starting with £300–£500 per month in ad spend. This is enough to test keywords, generate leads, and prove ROI. Once you see the results, most solicitors choose to increase their budget because the return is so clear.
If you pause your ads, the leads stop immediately - that's the trade-off with paid advertising. However, there's no penalty for pausing and you can restart any time. Many solicitors pause during busy periods and restart when they need more work. We don't charge management fees during paused periods.
Other Services for Solicitors
Ready to Get More Solicitor Leads?
Get your free Google Ads audit today. We'll review your market, show you exactly what your competitors are spending, and build a plan to get you leads from day one.