Google Ads for Restaurants - Fill Tables Even on Your Quietest Nights
When someone searches “best restaurant near me” or “Italian restaurant [your town]”, they pick from the first results they see. Google Ads puts your restaurant at the very top - right when they’re deciding where to eat tonight.
Why Your Tables Are Empty on Quiet Nights
These are the problems keeping your restaurant from being fully booked - and Google Ads solves every one of them.
Quiet Midweek Nights Are Costing You Money
Tuesday and Wednesday evenings don’t have to be dead. Google Ads lets you target people searching for somewhere to eat on those exact nights. You can push midweek offers, happy hour deals, and special menus to fill those empty seats on demand.
Just Eat & Deliveroo Take 30%+ Commission
Every order through a delivery app costs you a massive slice of your revenue. Google Ads drives customers directly to your website or phone, where you keep 100% of the sale. Over time, this shift from platform orders to direct orders transforms your bottom line.
Your Competitors Are Already Advertising
Search for your type of cuisine in your area right now. See those ads at the top? Those are your competitors, and they’re getting the clicks - and the customers - that should be yours. Every day you’re not advertising, they’re winning.
Social Media Reach Keeps Declining
Organic reach on Instagram and Facebook has dropped dramatically. Your posts now reach a fraction of your followers. Google captures people who are ready to eat right now - not scrolling past your content on a feed. Intent beats impressions every time.
What’s Included in Your Restaurant Ad Campaign
We don’t just set up ads and walk away. We build, manage, and optimise campaigns specifically designed for the restaurant industry.
Cuisine-Specific Keyword Targeting
We target the exact search terms diners use - “Indian restaurant near me,” “best pizza in [town],” “Sunday roast pub.” Your ads show for the cuisine and experience you actually offer, so every click is from someone likely to book.
Location-Based Radius Campaigns
We set a precise radius around your restaurant so you only pay for clicks from people close enough to actually visit. No wasted spend on someone 50 miles away - every penny targets diners in your catchment area.
Event & Special Promotion Ads
Christmas party menu? Valentine’s Day dinner? Live music night? We create dedicated campaigns for your events and seasonal promotions, driving bookings exactly when you need them most.
Call-to-Book Campaigns
Click-to-call ads that let customers ring you directly from the search results. Perfect for customers who prefer to book by phone. We track every call so you know exactly how many bookings your ads generate.
Menu & Offer Extensions
We add sitelink extensions showcasing your menu, booking page, special offers, and opening hours directly in the ad. Customers see more information before they even click, increasing the quality of every visit.
Seasonal Campaign Management
From summer al fresco dining to winter comfort food, we adjust your campaigns to match seasonal demand. Budget goes up when demand is high, scales back when it’s quiet, and ramps up again for key dates throughout the year.
Right Now, Someone Is Deciding Where to Eat.
They Won’t Pick You.
Every evening, hundreds of potential customers in your area are searching Google for somewhere to eat. They see the restaurants at the top - the ones running ads. They click, they book, they walk through those doors. Not yours. Here’s what that actually costs you:
That’s £2,000+ in lost revenue every month. A Google Ads campaign that brings in even 10 extra customers a month more than covers itself. The maths doesn’t lie - the cost of not advertising is far greater than the cost of running ads.
Transparent, Fair Pricing
Google Ads Management for Restaurants
If your average customer spends £40 and your ads bring in just 10 extra diners a month, that’s £400 in revenue for a fraction of the cost. Most restaurant clients see positive returns within the first month of advertising.
Frequently Asked Questions
Our management fee starts from £150+VAT per month. Your ad budget is separate and set by you - most restaurants see strong results with £300 to £600 per month in ad spend. We’ll advise you on the right budget based on your area and competition during your free review.
We use radius targeting centred on your restaurant location, typically 5 to 15 miles depending on whether you’re in a city or rural area. We also target by cuisine keywords, meal times, and customer intent signals so your ads only show to people who are actively looking for a place to eat nearby.
Absolutely. We create dedicated campaigns for special events, holiday menus, happy hours, and seasonal promotions. These campaigns can be turned on and off as needed and are a powerful way to fill tables during specific periods like Valentine’s Day, Christmas parties, or midweek quiet nights.
Yes, and we set these up as separate campaigns with different keywords, ad copy, and landing pages. Someone searching “pizza delivery near me” has very different intent to someone searching “romantic restaurant near me.” Splitting campaigns lets us optimise each one for maximum return.
For most restaurants, we recommend starting with £300 to £600 per month in ad spend. This is enough to generate meaningful visibility and bookings. If your average customer spends £40 and ads bring in even 10 extra customers per month, that’s £400 in revenue from a modest ad spend - a strong return on investment.
Other Services for Restaurants
Combine Google Ads with a great website and local SEO for the best results.
Ready to Fill More Tables?
Get a free audit and see exactly how to get more customers through the door.